Description

About Nana:
Nana is an internet marketplace connecting customers with their favorite grocery stores, pharmacies and specialty stores. Our mission is to deliver the highest quality of online grocery customer experience with a sense of affection, care, and pride. Nana was established in 2016 and is headquartered in Riyadh, Ar Riyad, Saudi Arabia.

Highlights:
Nana funding: $79M
Current funding stage: Series C
Nana is backed by: STV, MEVP, SVC, Impact46, FIM Partners, Jahez, Sunbulah group, FAITH Capital, Wamda Capital, Quencia Capital, Watar Partners, and more.



A Digital Marketing Manager is responsible for developing and implementing strategies that promote a company or brand's products through paid media channels and optimising towards predefined KPIs in accordance with the organisation’s objectives.


Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, paid social media and display advertising campaigns.
  • Develop strategies that drive customers to the app.
  • Maintain and optimise towards healthy funnel conversion rates.
  • Handle strategic online initiatives.
  • Identify trends and insights, and optimize spend and performance based on those insights.
  • Apply best practices to develop relevant and effective campaigns across all paid media channels.
  • Brainstorm new and creative growth strategies.
  • Create MMP tracker links for corresponding campaigns or content.
  • Deliver quantifiable improvements across all platforms in ROI and CPA.
  • Deliver measurable results against set strategic KPIs.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate.
  • Stay up to date with the latest technology and best practices.
  • Prepare, manage and control the digital marketing budget.
  • Suggest activities for improving the quality of online content.
  • Track and measure SEO and Google Analytics metrics and provide daily, weekly and monthly reports (as needed).
  • Lead, supervise and motivate members of the digital marketing team.
  • Research competitors and provide suggestions for improvement

Requirements

  • 4 years of experience as a Digital Marketing Manager
  • Bachelor's degree in marketing or business
  • Great problem-solving skills
  • Proficient in photo and video editing software such as Adobe
  • Deep knowledge of web design principles
  • Proficient in MS Office Suite, including Outlook, Excel and Word.
  • Ability to identify long term trends in data
  • Great communication skills
  • Experience working with a content management system
  • Strong project management skills