Growth Marketing Manager
Mamo
Marketing & Communications, Sales & Business Development
Dubai - United Arab Emirates
Posted on Wednesday, August 21, 2024
First and foremost, you will appreciate brevity.
Not (only) because you’re a stellar wordsmith.
But because you think fast, and explain well.
Your thinking speed is matched only by your speed of execution.
You appreciate details. Your i’s are always dotted, and t’s are always crossed.
You’re a master juggler. Yet you understand that multitasking is inefficient. We’ll ask you to explain what you think we mean when we say this during your interviews.
You 😌 when you see documentation. You 😳 when you realize that everything at Mamo is documented. Even our culture. Seriously.
You understand paid media like the back of your hand, and can manage paid media specialists. Analytics tools don’t scare you. You feel at home there.
You are now smiling as you read this, thinking, “what kind of company is this?”. You smile harder when you realize you’ve got the chops to improve the copy on this JD.
You are not afraid of colleagues who are smarter than you are. Yet you can teach them a thing or two about your craft. You’re willing to teach during week #2 on the job.
To you, social media is not just a tool. It’s a conversation.
What you will do
- Design and execute robust performance marketing strategies and experiments.
- Create cross-channel educational content to drive brand and product awareness.
- Establish and track marketing-related KPIs to improve efficiency and efficacy across acquisition channels.
- Craft compelling copy across all marketing channels (ads, website, blogs, email, social media).
- Execute strategy and improve performance across the entire user funnel.
- Develop and optimize paid ad strategies (including PPC, display, video, re-marketing).
- Optimize our website and oversee CRO campaigns.
- Oversee SEO efforts (hands-on, or via SEO agency)
- Manage freelancer partners (creative agency, video agency, SEO agency, etc) — paid ads strictly managed in-house
- Own all operational processes for generating customer testimonials and case studies.
What we’re looking for
- Excellent copywriting skills.
- Strong technical expertise with CRMs and data & analytics platforms (Google Analytics).
- Expert level knowledge of paid ad platforms (Google Ads, Meta Ads Manager, etc).
- 5+ years of B2B marketing experience.
- 5+ years of hands-on experience with SEO optimization.
- 2+ years of hands-on experience with Data & Analytics tools.
- Self-awareness, curiosity and a growth mindset.
- Strong ability to use data and analytics to drive results and communicate strategies.
- Highly organized with strong project management skills.
- Proficiency in reading, writing, and speaking Arabic is a plus.
- Basic knowledge of HTML/CSS is a plus.
Why you’ll love working here
- Startup environment that’s big on individual responsibility and leans on process and automation.
- We’re big on culture. Work with stunning, supportive product, design and engineering teams on problems that matter.
- You will be learning and growing all of the time. From business, product, design to engineering you will be learning from a world-class team that is caring, kind, and empathetic.
- Mamo has the potential for a wide-reaching impact. Mamo is taking on the challenge of bringing about a new era of financial inclusion that begins close to home by providing access and experiences that make sense. That means you will never be bored.
🌸 Although we appreciate the potential of AI, we kindly request that you answer our screening questions independently to allow us to really get to know you.