About Wego

Founded in 2005, Wego is a travel marketplace and the largest travel app in the Middle East, enabling users to discover, compare, and book flights, hotels, and travel products. The platform operates primarily across the Middle East, with a growing presence in Asia Pacific.

Team Description

The Media Solutions team works with global brands, airlines, and travel partners to deliver high-performing digital advertising campaigns across Wego’s platforms. Combining creativity with data and technology, the team drives commercial growth by connecting partners with travelers through innovative ad formats, media partnerships, and strategic collaborations.

The Role

The Campaign Specialist will play a key role within the Media Solutions team, overseeing and optimizing advertising campaigns across direct and programmatic channels. This role combines strong advertising operations expertise with hands-on programmatic media buying capabilities to ensure consistent campaign delivery and performance excellence.

Working closely with sales, creative, and internal stakeholders, the Campaign Specialist will manage execution, optimization, reporting, and troubleshooting across platforms, contributing directly to campaign success and operational quality.

What you will be working on

• Managing and optimizing advertising campaigns across direct platforms including Google Ad Manager and Campaign Manager 360

• Planning and executing programmatic media buying strategies across platforms such as DV360 and other DSPs

• Monitoring pacing, targeting, segmentation, inventory selection, and bid strategies

• Analyzing campaign performance data and providing actionable insights to improve CTR, efficiency, and ROI

• Troubleshooting delivery, tracking, and performance issues across platforms

• Aligning campaign objectives, creatives, and targeting strategies with sales and creative teams

• Ensuring accurate tracking, reporting, and performance measurement

• Communicating campaign performance clearly with internal stakeholders and clients

• Supporting operational excellence and sharing best practices within the team

• Staying up to date with industry trends and platform updates to continuously improve performance

Core Responsibilities

• Own end-to-end campaign execution across direct and programmatic channels

• Ensure campaigns meet agreed KPIs and performance benchmarks

• Provide data-driven recommendations to improve campaign outcomes

• Maintain platform accuracy, tracking integrity, and reporting standards

• Collaborate cross-functionally to ensure seamless campaign launches and delivery

• Contribute to operational process improvements within Ad Operations

Skills and Experience

• 5+ years of experience in digital advertising operations, including campaign trafficking and programmatic buying

• Strong hands-on experience with Google Ad Manager, Campaign Manager 360, DV360, and familiarity with DSPs and SSPs

• Experience planning and executing programmatic media buying strategies

• Strong analytical skills with the ability to interpret performance data and optimize accordingly

• Proficiency in Excel, PowerPoint, and reporting tools such as Looker or Google Data Studio

• Bachelor’s degree in Marketing, Business, or a related field

• Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders

• Detail-oriented, proactive, and results-driven mindset

Department

Advertisement Sales

Role

Campaign Executive

Locations

Beirut

Brand

Wego

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