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Ad Operations Manager (Luxury E-commerce)

The Luxury Closet

The Luxury Closet

Operations
Dubai - United Arab Emirates · Dubai - United Arab Emirates · Dubai - United Arab Emirates · United Arab Emirates
Posted on Friday, June 28, 2024
The Luxury Closet is a company born in Dubai, the heart of luxury in the Arabian Peninsula, where we are redefining the world of luxury. We seek to challenge the norms and build a company that inspires the smart modern-day luxury consumer. We have learnt to dream big, think far, and do what no one thought possible. The Luxury Closet embodies these ideals and aims to build an iconic brand and company that will connect luxury connoisseurs and change the future of luxury shopping.

Our mission is to unlock the best luxury closets in the world and build a seamless and happy experience for sellers. We were ranked as the Top 100 Startups Globally by Red Herring in 2016 and Top 5 Startups in UAE by Forbes Magazine, 100 top companies that are changing the MENA region by World Economic Forum, however, we care less for accolades, than our NPS.

Some facts about The Luxury Closet:

  • TLC has raised $18m till date across 3 funding rounds
  • TLC focuses on resale of perfect condition items from high end brands like LV, Hermes, and Rolex from sellers across Middle East, which globally has the highest per capita spend on luxury
  • Founded in 2012, it has expanded rapidly and delivered robust growth. TLC direct-to-consumer sales in MENA represent 60% of revenues and overwhelmingly extend to 40% from Asia to The USA
  • Resale has proved to be a Resilient and High growth Business Model, with TLC's sales growing nearly 100% YOY
  • TLC was ranked as Top 100 startups in Arab World by World Economic Forum https://widgets.weforum.org/arabstartups


Requirements


Responsibilities:

  • Develop & Implement Ad Strategy:
    • Design and execute The Luxury Closet's advertising strategy, focusing on high-end brand partnerships
    • Define ad formats, placements, and targeting options to maximize revenue and brand alignment
    • Collaborate with the marketing team to integrate advertising seamlessly with overall brand messaging
  • Manage Ad Inventory:
    • Analyze website and app traffic to identify optimal ad placements and inventory allocation
    • Forecast available ad space, set pricing models, and package inventory for advertisers
    • Monitor ad performance, optimize campaigns, and adjust pricing as needed to meet revenue goals
  • Build & Manage Brand Partnerships:
    • Identify and cultivate relationships with luxury brands that align with The Luxury Closet's target audience
    • Negotiate partnership agreements, define deliverables, and ensure mutual success
    • Act as the primary point of contact for brand partners, addressing concerns and optimizing campaigns
  • Ad Technology & Operations:
    • Select and implement ad serving platforms, ensuring seamless integration with the website and app
    • Troubleshoot technical issues, manage ad delivery, and optimize performance across devices
    • Stay up-to-date on industry trends, ad formats, and emerging technologies to maintain a competitive edge
  • Reporting & Analysis:
    • Track key performance metrics, including impressions, clicks, conversions, and revenue generated
    • Generate detailed reports for internal stakeholders and brand partners, providing insights and recommendations
    • Analyze campaign data to identify trends, optimize performance, and inform future strategies

Experience: 3+ years of experience in ad operations or a related field, preferably within e-commerce or luxury retail.

Skills:

  • Deep understanding of digital advertising, ad formats, and targeting strategies
  • Strong analytical skills with proficiency in data analysis and reporting tools (e.g., Google Analytics)
  • Excellent negotiation and relationship-building skills with a proven track record of successful partnerships
  • Technical proficiency with ad serving platforms and web analytics
  • Highly organized, detail-oriented, and able to manage multiple projects simultaneously


Education: Bachelor's degree in marketing, business, or a related field preferred.

Bonus Qualifications:

  • Experience working with luxury brands
  • Familiarity with fashion and luxury retail industry
  • Knowledge of HTML, CSS, and JavaScript