Responsibilities:

• Driving revenue, user retention and deposits
• Journey creation & optimization using Marketing automation tools (Clever tap etc.)
• Improve Customer Loyalty and stickiness through relevant and personalized promotions
• Optimize marketing spends through targeted promotions and improved conversions
• Work on tools to create journeys for existing users which help engage them more and bring them back to

the platform along with generating higher revenue.

• Cohort analysis & churn management
• Creating and delivering product vision, aligning business strategy into product development & features
• Drive User Engagement through engagement channels like SMS, Email, Push Notifications, In-App, social
• An analytical bent of mind with an ability to collate,analyze and present data to drive clear insights into the

business and make decisions to meet retention KPIs. Requirements

• 2+ years of Marketing experience with a deep understanding of customer lifecycle, purchase habits, loyalty, personalization, and analytics
• Have experience with tools such as CleverTap, MoEngage to set up automated campaigns
• Have experience with tools to test content on various form factors
• You have experience managing all channels : email,push notifications, SMS, in-app
• Awareness of metrics to monitor and improve these channels
• You are data-driven and can identify, size and prioritize opportunities to drive higher engagement and increase lifetime value across customer segments
• You have a successful track record of developing simple marketing strategies, executing, measuring, and delivering on performance targets
• You possess a strong understanding of consumer decision journey, have consumer empathy and are passionate about building great customer experience