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Manager-CRM

The Luxury Closet

The Luxury Closet

Gurugram, Haryana, India
Posted on Tuesday, September 12, 2023
Responsibilities:
  • Driving revenue, user retention and deposits
  • Journey creation & optimization using Marketing automation tools (Clever tap etc.)
  • Improve Customer Loyalty and stickiness through relevant and personalized promotions
  • Optimize marketing spends through targeted promotions and improved conversions
  • Work on tools to create journeys for existing users which help engage them more and bring them back to
the platform along with generating higher revenue.
  • Cohort analysis & churn management
  • Creating and delivering product vision, aligning business strategy into product development & features
  • Drive User Engagement through engagement channels like SMS, Email, Push Notifications, In-App, social
  • An analytical bent of mind with an ability to collate,analyze and present data to drive clear insights into the
business and make decisions to meet retention KPIs. Requirements
  • 2+ years of Marketing experience with a deep understanding of customer lifecycle, purchase habits, loyalty, personalization, and analytics
  • Have experience with tools such as CleverTap, MoEngage to set up automated campaigns
  • Have experience with tools to test content on various form factors
  • You have experience managing all channels : email,push notifications, SMS, in-app
  • Awareness of metrics to monitor and improve these channels
  • You are data-driven and can identify, size and prioritize opportunities to drive higher engagement and increase lifetime value across customer segments
  • You have a successful track record of developing simple marketing strategies, executing, measuring, and delivering on performance targets
  • You possess a strong understanding of consumer decision journey, have consumer empathy and are passionate about building great customer experience