Manager-CRM
The Luxury Closet
Gurugram, Haryana, India
Posted on Tuesday, September 12, 2023
Responsibilities:
- Driving revenue, user retention and deposits
- Journey creation & optimization using Marketing automation tools (Clever tap etc.)
- Improve Customer Loyalty and stickiness through relevant and personalized promotions
- Optimize marketing spends through targeted promotions and improved conversions
- Work on tools to create journeys for existing users which help engage them more and bring them back to
- Cohort analysis & churn management
- Creating and delivering product vision, aligning business strategy into product development & features
- Drive User Engagement through engagement channels like SMS, Email, Push Notifications, In-App, social
- An analytical bent of mind with an ability to collate,analyze and present data to drive clear insights into the
- 2+ years of Marketing experience with a deep understanding of customer lifecycle, purchase habits, loyalty, personalization, and analytics
- Have experience with tools such as CleverTap, MoEngage to set up automated campaigns
- Have experience with tools to test content on various form factors
- You have experience managing all channels : email,push notifications, SMS, in-app
- Awareness of metrics to monitor and improve these channels
- You are data-driven and can identify, size and prioritize opportunities to drive higher engagement and increase lifetime value across customer segments
- You have a successful track record of developing simple marketing strategies, executing, measuring, and delivering on performance targets
- You possess a strong understanding of consumer decision journey, have consumer empathy and are passionate about building great customer experience