A. Copywriting & Content Development

• Core Copy Production: Independently develop clear, compelling, and compliant copy for a wide range of marketing and product materials, including:

• Website pages, landing pages, and key product descriptions.
• Email marketing campaigns (nurture sequences, product updates).
• Social media campaigns (paid and organic).
• In-app messaging, user onboarding flows, and microcopy.
• Educational & engagement content that simplifies complex financial topics.
• Brand Voice & Consistency: Ensure all copy consistently adheres to the established brand voice, tone, and style guidelines across all channels.
• Regulatory & Compliance Adherence: Apply a working knowledge of financial regulations to ensure all marketing copy is accurate, non-misleading, and compliant, often working closely with the Brand team.

B. Project Management & Collaboration

• Project Ownership: Manage the copy deliverables for 3-5 concurrent marketing projects from brief to final delivery, ensuring deadlines are met.
• Cross-Functional Partnership: Act as the primary copy contact for 1-2 key business areas (MNF Pre-paid card - for now), proactively gathering information and aligning messaging.
• Brief Interpretation: Work with Brand & Growth managers and product owners to accurately interpret and execute complex creative briefs, translating strategic goals into engaging copy.
• Content Library Contribution: Contribute to and help maintain internal documentation, style guides, and a library of high-performing copy examples.

C. Performance & Optimization

• A/B Testing: Propose and execute A/B tests for high-impact copy (e.g., headlines, CTAs on landing pages or in emails) to drive performance improvements (conversion, click-through rates).
• Performance Insight Application: Monitor copy performance data (e.g., email open rates, conversion rates) and apply these learnings to continuously iterate and improve future copy.

• 2+ years of experience as a Content Creator, Copywriter, or Creative Writer (ideally in fintech or digital marketing).
• Bachelor’s degree in marketing, communications, journalism, or a related field.
• Advanced writing and editing skills, able to switch between creative storytelling and performance-focused technical writing.
• Hands-on experience with CRM platforms and funnel writing (push, in-app, email), supported by measurable performance metrics.
• Proficiency in SEO, keyword research, and digital content optimization.
• Strong understanding of content calendars, campaign planning, and social media strategy.
• Bonus: Experience producing or scripting short-form video content (e.g., reels).

Application Requirements:
CV + Portfolio including screenshots of Push Notifications and In-App content.