As a CRM specialist you are responsible for driving customer relationship management (CRM) strategies and initiatives to optimize customer acquisition, retention, and growth.

Key accountabilities and decision ownership:

• Define customer journeys and touchpoints to optimize customer engagement and retention
• Execute, and analyse CRM campaigns across various channels, such as email marketing, SMS, push notifications, and in-app messaging
• Create personalized and targeted content to drive customer engagement and conversion
• Analyse customer data to segment the customer base and identify opportunities for targeted marketing campaigns
• Provide regular reports and insights to stakeholders, highlighting areas of improvement and opportunities for growth
• Collaborate with internal stakeholders, including marketing, sales, product, and customer support teams, to align CRM strategies, campaigns, and goals
  
  

Requirements

• Bachelor’s degree in marketing, Business, or a related field
• Min 1 Year of Relevant Experience
• Proficiency in using CRM platforms
• Analytical and data-driven mindset
• Excellent communication skills, both written and verbal
• Customer-Centric Approach: Deep understanding of customer behavior, preferences, and lifecycle stages
• Ability to thrive in a fast-paced and dynamic fintech environment
• Familiarity with relevant data privacy regulations
  
  

Benefits

• Competitive salary
• Pension Plan scheme as per company policy
• Premium Family medical insurance
• Exclusive access to our circles with the ultimate credit limit and reserved 1st slots
• unlimited annual leave policy
• Mentorship and career growth
• Entrepreneurial working environment