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Marketing Manager - Lending



Marketing & Communications
Sheikh Zayed City, Giza Governorate, Egypt
Posted on Thursday, May 2, 2024

We are seeking a skilled and experienced Marketing Manager to lead the marketing efforts for our lending division at Halan, focusing on micro and consumer finance products.

The successful candidate will be responsible for developing and executing strategic marketing initiatives to drive awareness, acquisition, and usage of our lending products. The Marketing Manager will collaborate closely with cross-functional teams to ensure alignment with business objectives and deliver impactful marketing campaigns.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies and campaigns to promote Halan’s lending products, including microfinance loans, consumer loans, and other lending solutions.
  • Conduct market research and competitive analysis to identify key market trends, customer needs, and opportunities for growth in the lending segment.
  • Define target audience segments, personas, and customer journeys to inform marketing messaging, positioning, and channel strategies for lending products.
  • Collaborate with product, design, and technology teams to develop compelling lending offerings, features, and benefits that resonate with target customers.
  • Create and execute integrated marketing campaigns across various channels, including digital marketing, social media, email, partnerships, events, and traditional advertising, to drive awareness and acquisition of lending products.
  • Manage the end-to-end campaign lifecycle, including planning, execution, tracking, and optimization, to ensure campaigns meet performance goals and KPIs.
  • Develop and manage marketing budgets, forecasts, and ROI analysis for lending marketing initiatives, optimizing spend and resource allocation to maximize impact and efficiency.
  • Track and analyze marketing performance metrics, including customer acquisition, engagement, conversion rates, and loan portfolio growth, providing regular reports and insights to stakeholders.
  • Stay informed about industry trends, regulatory changes, and best practices in lending marketing, continuously seeking opportunities to innovate and improve marketing strategies and tactics.
  • Foster strong relationships with internal stakeholders, external partners, agencies, and vendors to support lending marketing initiatives and drive cross-functional collaboration.
  • Oversee the development and execution of marketing strategies tailored for new markets, including market expansion plans, localization efforts, and partnership opportunities, to drive growth and market penetration in international markets.

What we are looking for!

  • Bachelor’s degree in Marketing, Business Administration, Finance, or a related field. Master’s degree preferred.
  • 8-10 years of experience in marketing, with a focus on lending products, financial services, or related industries.
  • Proven track record of developing and executing successful marketing strategies and campaigns that drive customer acquisition, engagement, and retention for lending products.
  • Strong understanding of lending products, financial markets, and regulatory requirements, with the ability to translate technical features into compelling marketing messages.
  • Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
  • Analytical mindset, with the ability to interpret data, analyze performance metrics, and derive actionable insights to inform marketing decisions and optimizations.
  • Creative thinker with strong problem-solving abilities, capable of developing innovative marketing ideas and solutions to drive business objectives.
  • Excellent communication skills, with the ability to effectively collaborate with cross-functional teams, present ideas and strategies to stakeholders, and influence decision-making.