As a Growth Analyst at Halan, you will play a crucial role in driving user engagement, retention, cross-selling, and overall product performance. This multifaceted role involves in-depth analysis of user behavior, product performance, and the implementation of strategic in-app marketing campaigns. The ideal candidate will possess exceptional analytical skills, a keen business acumen, and technical proficiency in tools such as Microsoft Excel, Python, or SQL.

Key Responsibilities:

• Analyze user interactions and behaviors on our platform to identify patterns and insights.
• Evaluate the performance of existing features and products, providing actionable insights for improvement.
• Work closely with product teams to identify areas for innovation, user needs, and pain points.
• Plan, execute, and optimize in-app marketing campaigns to increase user retention, engagement, and cross-selling.
• Utilize data-driven insights to inform campaign strategies and measure their effectiveness.
• Identify and define customer segments based on behavior, demographics, and other relevant factors.
• Conduct A/B testing and experiments to tailor campaigns for each segment.
• Utilize Microsoft Excel, Python, or SQL for in-depth data analysis and reporting.
• Prepare and present clear, actionable reports to key stakeholders.

Key Requirements:

• Bachelor’s degree in Business, Analytics, Engineering, or a related field.
• 3+ years of experience as a Growth Analyst or in a similar role, with a preference for experience in the tech industry.
• Strong analytical skills with the ability to translate data into actionable insights.
• High business acumen and a strategic mindset.
• Proficiency in Microsoft Excel; knowledge in Python or SQL is a plus.
• Experience with statistical modeling, A/B testing, and experimental design.
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.