VP of Growth Marketing
Fresha
Marketing & Communications, Sales & Business Development
London, UK
Posted on Tuesday, July 16, 2024
About Fresha
Fresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide.
Fresha is used by 110,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.
The company is headquartered in London, United Kingdom, with global offices located in New York City, Vancouver, Sydney, Dubai, Riyadh, Amsterdam, Warsaw and Pristina.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive subscription-free business software and financial technology solutions.
Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.
The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
Role overview
Given our exciting and progressive growth plans, we are looking for an exceptional VP of Growth to join our global business.
You will work collaboratively with the wider Marketing team, Analytics team, Product team, Commercial teams, Exec team, and agency partners. You will be responsible for driving both the acquisition and retention of customers, expanding our market presence, and scaling our growth strategies across all channels.
This is a great opportunity for someone looking to work in a fast-paced and changing environment, who likes to work collaboratively, takes responsibility, enjoys a challenge, and wants to make a significant impact.
To foster a collaborative environment that thrives on face-to-face interactions and teamwork, all Fresha employees work from the office four days per week, with the flexibility to work remotely one day each week. London office address: 10 York Road, Waterloo, SE1 7ND
What you will be doing
- Leadership and Strategy -
- Strategic Vision: Develop and execute our comprehensive growth strategy across partner acquisition, retention, and monetisation, ensuring alignment with company objectives.
- Performance Marketing Leadership: Lead and oversee performance marketing teams to ensure cohesive growth efforts across marketing, product, sales, and customer success.
- Growth Initiatives -
- Channel Expansion: Drive expansion into new channels (TikTok, Bing, Pinterest) and markets, ensuring a diversified and scalable growth strategy.
- Product-Led Growth: Collaborate with product and engineering teams to leverage the product for growth, including features, onboarding, and user engagement strategies.
- Data-Driven Decision Making: Utilise analytics and data insights to drive growth initiatives, optimise funnels, and measure impact.
- Collaboration and Execution -
- Agency and Partner Management: Manage and hold accountable our performance marketing agencies and other external partners to ensure timely delivery against targets and plans.
- GTM Strategy: Collaborate with the wider business on go-to-market plans for new and existing markets, ensuring alignment and execution.
- Creative and Messaging Optimisation: Work closely with the Marketing team to ensure our messaging and creative assets are optimised and refreshed.
- Monitoring and Analytics -
- KPI Tracking: Understand and monitor all growth-related KPIs through dashboards and reports, ensuring our growth efforts are delivering ROI.
- Conversion Tracking: Work with developers and engineers to set up and maintain conversion tracking within Google Tag Manager, Google Analytics, and other relevant platforms.
- Performance Communication: Communicate and present the performance of our growth initiatives to the wider team, C-suite, and stakeholders.
- Advocacy and Culture -
- Growth Advocacy: Create a buzz around our growth initiatives, being a champion for growth strategies across the business.
- Continuous Improvement: Foster a culture of continuous learning and improvement within the team.
This list is not exhaustive and there may be other activities you are required to deliver.
What we are looking for
- Extensive Experience: At least 10 years of experience in growth-focused roles, with a proven track record in both B2B and B2C environments.
- Leadership: At least 5 years in a senior leadership role with a focus on growth.
- Channel Expertise: Deep understanding and hands-on experience with a variety of digital marketing channels including paid search, paid social, and organic growth strategies.
- Analytical Skills: Strong analytical skills with expertise in data-driven marketing and decision-making.
- Tech Savvy: Experience with Google Tag Manager, Google Analytics, and other relevant tracking technologies.
- Strategic Thinker: Ability to develop and deliver successful ROI-driven growth strategies.
- Influence and Communication: Strong ability to pitch ideas internally, acquire buy-in and budget, and influence stakeholders at all levels.
- Collaborative Approach: Proven ability to work collaboratively with cross-functional teams and build strong relationships.
- Innovative Mindset: Creative thinking and problem-solving skills.
- Proactive and Self-Starter: Demonstrates a proactive approach and a self-starter
At Fresha, we value passion and potential as much as specific skills. If you're enthusiastic and eager to learn, we encourage you to apply, even if you don't meet every listed requirement. We believe in fostering growth and providing the support needed for you to excel in your role.
Interview Process
- Screen Call - Video-call with Talent Team - 30 mins
- 1st Stage - Video-call/in-person with Chief Commercial Officer & Chief People Officer - 60 mins
- 2nd Stage - In-person presentation with Leadership/C-suite team - 90 mins
- Final Stage - In-person with C-suite team 60 mins
We aim to complete the entire interview process and deliver feedback within 2 weeks.
Every job application received is reviewed manually by our talent team. While we strive to assess applications within 7 days, the sheer volume of talented individuals expressing interest may occasionally extend this timeframe
Inclusive workforce
At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.
We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.
We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.