Head of Performance Marketing
Fresha
Marketing & Communications
London, UK
Posted on Friday, April 19, 2024
About Fresha
Fresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide.
Fresha is used by 110,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.
The company is headquartered in London, United Kingdom, with global offices located in New York City, Vancouver, Sydney, Dubai, Riyadh, Amsterdam, Warsaw and Pristina.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive subscription-free business software and financial technology solutions.
Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.
The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
Role overview
Given our exciting and progressive growth plans, we are looking for an exceptional Head of Performance Marketing to come and join our global business.
Reporting to the VP Marketing, and working collaboratively with the wider Marketing team, Analytics team, Commercial teams, Exec team and agency partners, you will be responsible for driving the acquisition of new partners for Fresha’s target markets.
You’ll be working closely with our performance marketing agency and Analytics team to define and deliver our performance marketing roadmap, getting into the detail of how we best use channels, data and creative to power our funnels and drive healthy lead volumes and revenue.
This is a great opportunity for someone looking to work in a fast-paced and changing environment, who likes to work collaboratively, takes responsibility, enjoys a challenge and wants to make an impact.
To foster a collaborative environment that thrives on face-to-face interactions and teamwork, all Fresha employees work from the office four days per week, with the flexibility to work remotely one day each week. London office address: WeWork, 10 York Road, London, SE1 7ND
What you will be doing
- Leadership - You’ll lead and oversee the budgeting, planning and execution of all paid acquisition marketing activities.
- Strategy - Develop and execute our global partner acquisition strategy across all channels including paid search, paid social, app stores and programmatic display and video, taking a data-driven approach.
- Agency Management - Manage and hold to account our performance marketing agency, to ensure timely delivery against targets and plans.
- Growth - Deliver continued lead generation growth across our key markets, while optimising towards value through the marketing and sales funnels.
- Ownership - Own and deliver the acquisition marketing roadmap to ensure Fresha’s coverage within key channels is maximised.
- Expansion - Grow our channel mix to ensure a healthy, growing and diverse acquisition marketing program.
- Collaboration - Collaborate with the wider business on GTM plans for existing and new markets.
- Analytics - Work closely with our Analytics team to maintain and build on the data that we capture and that our tracking systems report accurately.
- Monitoring - Understand and monitor all acquisition marketing KPIs through dashboards and reports, ensuring that our marketing funnels are healthy and our spend is delivering ROI.
- Integration - Work with our developers and engineers to set up and maintain conversion tracking within Google Tag Manager, Google Analytics and ad platforms.
- Collaboration - Work closely with the wider Marketing team to ensure our messaging and creative is optimised and refreshed.
- Communication - Communicate and present the performance of our acquisition marketing to both the wider marketing team, commercial teams, C-suite.
- Advocacy - Create a buzz around our performance marketing program, being a champion for all things performance marketing across the business.
What we are looking for
- At least 5 years experience running acquisition focused campaigns.
- Experience with both fast-paced B2B and B2C brands.
- At least 2 years in a leadership/senior role.
- A strong understanding and hands-on experience of paid search, paid social and other digital channels.
- A deep understanding of digital marketing funnels, associated metrics and KPIs.
- Experience using Google Tag Manager, Google Analytics as well as a strong understanding of conversion tracking technology.
- A track record in developing and delivering successful ROI through marketing programmes.
- Analytical, data-driven marketing expertise that bases decisions on insights and facts.
- Ability to pitch internally your ideas and plans to acquire buy-in and budget.
- Experience managing performance marketing agencies.
- Creative thinking and problem-solving mindset.
- Ability to interact with people from across the business and build strong relationships, including the ability to effectively influence upwards.
- Self-starter and proactive approach.
Interview process
- Screen call - Video-call with Talent Team (30 mins)
- 1st stage - In-person / video-call with the Chief Marketing Officer & Chief Commercial Officer (60 mins)
- Final stage - In-person presentation with Chief Marketing Officer, Chief Commercial Officer, Chief People Officer and other senior team members (90 mins)
We aim to complete the entire interview process and deliver feedback within 2 weeks.
Every job application received is reviewed manually by our talent team. While we strive to assess applications within 7 days, the sheer volume of talented individuals expressing interest may occasionally extend this timeframe
Inclusive workforce
At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.
We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.
We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.