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Senior Brand & Marketing Designer

Fresha

Fresha

Marketing & Communications, Design
London, UK
Posted on Tuesday, February 6, 2024
About Fresha
Fresha is the only subscription-free appointment booking software for beauty and wellness businesses.
Available in 120+ countries worldwide, used by 100,000+ businesses and 450,000+ professionals worldwide. Over 800 million appointments have been booked through Fresha to date.Salon, barbershop and beauty professionals can use the platform to manage their entire operations with intuitive software and financial technology solutions. Fresha has zero monthly fees with optional paid features, including card payment processing.
The Fresha ecosystem gives beauty and wellness professionals everything they need to run their businesses seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, product inventory, and team management, all in one place.
Fresha also allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace.
Fresha is headquartered in London, United Kingdom, with global offices in New York City, Vancouver, Sydney, Dubai, Dublin, Amsterdam, and Warsaw. The company raised $185M in venture capital funding to date from leading institutional investors
Role overview
Given our exciting and progressive growth plans, we are looking for an exceptional Senior Brand & Marketing Designer to come and join our global business.
Reporting directly to the Head of Design and working collaboratively with the Marketing and Product Design Team, you will be accountable for all brand, marketing, and communication design at Fresha.
This is an excellent opportunity for someone looking to work in a fast-paced and changing environment, who likes to work autonomously, enjoys a challenge and wants to make an impact.
We pride ourselves on being a world-class Design team, so we set a high bar in inviting new talent to join us. We seek people who will help drive our business forward and challenge norms by striving for more. Aside from your skills and experience, we’re most interested in your growth mindset and development potential.

What you will be doing

  • Branding - Build, develop and evolve the Fresha brand delivering best-in-class brand, marketing and visual communications design.
  • Delivery - Help push the Fresha brand far beyond its logo, delivering creative, innovative, and conceptual thinking for internal and external facing output.
  • Stakeholder Management - Produce sketches, storyboards and design layouts to communicate ideas to stakeholders, with a strong consideration of copy. Sketching skills to communicate ideas is key.
  • Collaboration - Take a collaborative approach, and work closely with the brand, marketing and content team on social and campaign development. Achieve a strong profile within the company​, ​evangelising the correct process and designing the right thing to make an impact for the customer and the business.
  • Design - Apply expert design and craft to the visual elements of projects. Co-create, maintain and push the boundaries of design systems and patterns. Champion modular design, usability and accessibility standards.
  • Best Practises - Establish and promote design guidelines, best practices, and standards and act as a custodian of consistent design and narrative.
  • Data - Collect and interpret qualitative and quantitative data via brand tracking tools, data analytics, metrics, etc., to produce clear insights and implement findings to drive brand strategy.
  • This list is not exhaustive and there may be other activities you are required to deliver.
    To foster a collaborative environment that thrives on face-to-face interactions and teamwork all Fresha employees work from the office four days per week, with the flexibility to work remotely one day each week.

What we are looking for

  • Experienced in brand, marketing, and communication design to help develop and enhance the Fresha brand and creative output.
  • Video, motion graphics and animation experience is ESSENTIAL
  • Channel agnostic, comfortable working with other designers, copywriters, marketing professionals and senior stakeholders.
  • Influence, champion, and maintain brand guidelines and design systems, helping develop a consistent design language across marketing collateral and product design.
  • A creative, strategic lateral thinker adept at bringing a brand to life across multiple touchpoints thinking beyond the obvious and can balance tactical and strategic viewpoints.
  • Understanding of copy and image and how they are intrinsically linked when producing marketing communications across different channels.
  • Passion for design; unsatisfied with the status quo and always thinking of ways to improve. Care about details and are excited to keep pushing work forward within a fast-paced environment.
  • Develop strong relationships with cross-functional team members, including marketing, sales, product, data, and analytics, as an ambassador for the design team’s credibility and process.
  • Ability to inspire high design confidence in stakeholders, communicate the thinking behind the work, and show self-assurance with your presentation and storytelling.
  • A motivated self-starter with a strong belief in your ideas, the confidence to express them, and a willingness to adapt.
  • Continuing improvement. ​Thrives on delivering work they are proud of but not precious and can take feedback. Refining processes and the ongoing output development, never settling for ordinary.
  • Inspire an ambitious and forward-thinking multi-disciplinary design department to create best-in-class creative output that inspires creative innovation.
  • Excellent time-management skills and ability to manage workloads and priorities.
  • A good understanding of email marketing and how to create emails within a template.
  • Highly proficient with Adobe CC, Figma and Miro for concept development, workshops, creating mock-ups, etc.
  • Interest and knowledge of photography and photo retouching.
  • Art direction and storyboarding experience.
  • Creative thinking and problem-solving mindset.
  • Ability to interact with people from across the business and build strong relationships, including the ability to influence upwards effectively.
  • Self-starter and proactive approach. Comfortable working in a fast-paced and changing environment.
  • Graphic/Digital Design, Visual Communications or similar qualification.
  • At Fresha, we value passion and potential as much as specific skills. If you're enthusiastic and eager to learn, we encourage you to apply, even if you don't meet every listed requirement. We believe in fostering growth and providing the support needed for you to excel in your role.

Interview process

  • Screen Call - Video-call with a member from the Talent Team (30m)
  • Skills & Experience - Video-call/in-person with Head of Design (30m)
  • Presentation - In-person with Head of Design and Chief Marketing Officer (60m)
  • We aim to complete the entire interview process and deliver feedback within 2 weeks.
    Every job application received is reviewed manually by our talent team. While we strive to assess applications within 7 days, the sheer volume of talented individuals expressing interest may occasionally extend this timeframe
Inclusive workforce
At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.
We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.
We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.