Role Purpose

FlapKap is a fast-growing UAE fintech that has disbursed over AED 250M in SME financing. As we scale our BDR and commercial operations, we need a hands-on CRM Specialist to own HubSpot end-to-end, keeping the pipeline clean, automations running, and data reliable so the sales team can focus on closing.

Success Definition / What Great Looks Like in this role:

In the first 1-3 months:

• Full audit of existing pipeline completed; critical data gaps identified and flagged
• All contact upload SLAs met with
• Manage Lead and Deal pipeline workflows fully understood and monitored daily
  
  

In the first 12 months:

• Duplicate contact/company rate reduced and maintained below 2%
• Zero critical automation failures; all workflow issues resolved within 24 hours
• Weekly pipeline health reports delivered consistently and acted on by commercial leadership
  
  

Core Responsibilities

• Own the full HubSpot pipeline, manage lead stages, deal stages, and lifecycle transitions across the Lead and Deal pipelines
• Process and validate daily contact uploads (Lusha and list-based); enforce mandatory field requirements and daily limits
• Monitor, maintain, and troubleshoot automated workflows and email sequences; ensure triggers fire correctly and no contacts are stuck
• Audit task queues, meeting outcomes, and deal records; flag BDR compliance gaps to the commercial lead
• Build and maintain HubSpot dashboards tracking BDR performance: calls logged, tasks completed, meetings booked, stage conversion rates
• Deliver weekly pipeline health reports with actionable insight to commercial leadership
• Proactively build, manage, and optimize email and engagement sequences, not just maintain existing ones but identify gaps and propose new outreach flows
• Manage integrations and data flows between HubSpot and third-party tools (Clay, n8n, Zapier/Make, Lusha)
• Enforce data hygiene standards: deduplicate records, correct ownership conflicts, and maintain contact/company accuracy
• Document CRM processes and maintain up-to-date SOPs for the BDR team
• Communicate proactively with commercial heads on pipeline blockers, data issues, and automation gaps
  
  

Requirements

• 2 years of hands-on experience in a CRM-focused or RevOps role
• Direct working experience with HubSpot (pipelines, workflows, sequences, tasks, reporting)
• Demonstrated ability to manage contact/deal data at scale and maintain data integrity standards
• Experience supporting a BDR, SDR, or inside sales team
• Proficiency in Google Sheets or Excel for data cleaning and pre-import validation
  
  

Technical Skills & Competencies

Technical Skills (Must Have / Non-Negotiable):

• HubSpot CRM pipelines, workflows, sequences, tasks, meetings, and reporting
• Email & engagement sequence building designing multi-step outreach flows, A/B testing, and performance monitoring
• Data hygiene & deduplication contact/company normalization, ownership conflict resolution
• Third-party integrations working knowledge of Clay, n8n, Zapier, or Make for automations and data flows
  
  

Core Competencies:

• Sees tasks through end-to-end without hand-holding.
• Operates with speed and precision in a KPI-driven environment
• Communicates clearly across BDR, commercial, and ops teams
• Builds systems and documentation, not just responds to fires.:
  
  

Preferred / Advantageous Skills

• Familiarity with prospecting/enrichment tools
• Exposure to fintech, lending, or financial services environments
• English language proficiency
  
  

Benefits

• Competitive Salaries
• Healthcare coverage
• A highly collaborative team environment that will support your professional and personal growth
• A culture that promotes Work-Life balance and Wellbeing
• A culture of learning and innovation