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Lifecycle Marketing Associate

Anghami

Anghami

Marketing & Communications
Beirut Governorate, Beirut, Lebanon
Posted on Oct 7, 2025

About Anghami:

  • Based in Abu Dhabi with offices in UAE, Lebanon, Egypt & Saudi, We’re a homemade startup with international swagger and over 120 million registered users.
  • We're the first Arab tech company listed on New York NASDAQ stock exchange.
  • We're the largest music and audio streaming platform in MENA.
  • We pride ourselves with our Users and our Product.
  • We work hard every day to understand the needs and aspiration of our users.
  • We believe that music is ambivalent: It is as social as it is personal.
  • And so we aim at providing users with all the tools and features that grant them the full freedom to explore, share and connect through music.

Position Overview:

We are looking for a motivated and detail-oriented Lifecycle Marketing Associate to support the design and execution of user lifecycle campaigns across the Anghami and OSN+ platforms. This role is a great opportunity for someone starting their career in growth and marketing, with a chance to learn hands-on how to drive engagement, subscriptions, and retention through lifecycle and CRM channels.

You’ll work closely with the Lifecycle Marketing Manager and cross-functional teams (product, creative, data, and brand) to execute campaigns, monitor performance, and develop the skills needed to grow into a lifecycle marketing specialist.

What You’ll Be Doing

  • Support the setup and execution of lifecycle campaigns across key channels: email, push notifications, in-app messaging, and WhatsApp.
  • Help manage campaign calendars and coordinate with teams to ensure timely launches.
  • Assist in creating campaign briefs, assets, and audience targeting lists.
  • Track and report on campaign performance using tools like spreadsheets, dashboards, and analytics platforms.
  • Contribute to A/B tests and experiments designed to improve open rates, clicks, conversions, and retention.
  • Partner with design, editorial, and product teams to improve user onboarding and engagement flows.
  • Support data and CRM operations (such as campaign QA, segmentation checks, and troubleshooting).

What We’re Looking For

  • Recent graduate or up to 3 years of experience in marketing, CRM, growth, or a related field (internships count).
  • Familiarity with email or marketing automation tools (experience with platforms like Braze, Salesforce Marketing Cloud, or MoEngage is a plus).
  • Basic understanding of marketing analytics and comfort working with spreadsheets; interest in tools like Looker, Amplitude, or Google Analytics is a plus.
  • Strong organizational skills and ability to manage multiple tasks in a fast-paced environment.
  • Eagerness to learn, experiment, and develop skills in lifecycle marketing and growth.
  • Detail-oriented, resourceful, and collaborative, with strong communication skills.

Nice to Have

  • Experience (internship or project) in subscription businesses, OTT, or streaming platforms.
  • Knowledge of SQL or basic data querying.
  • Fluency in Arabic is a plus but not required.

About You

  • Curious and eager to learn about lifecycle and growth marketing
  • Comfortable working with data and testing new ideas
  • Team player who collaborates well across different functions
  • Excited about growing into a specialist role in CRM and lifecycle marketing