About Us

Anghami is the leading multi-media technology streaming platform in the Middle East and North Africa ('MENA') region, offering a comprehensive ecosystem of exclusive premium video, music, podcasts, live entertainment, audio services and more. Since its launch in 2012, Anghami has led the way as the first music streaming platform to digitize MENA’s music catalog, reshaping the region's entertainment landscape. In a strategic move in April 2024, Anghami joined forces with OSN+, a leading video streaming platform, forming a digital entertainment powerhouse. This pivotal transaction strengthened Anghami's position as a go-to destination, boasting an extensive library of over 18,000 hours of premium video, including exclusive HBO content, alongside 100+ million Arabic and International songs and podcasts. With a user base exceeding 120 million registered users and 2.5 million paid subscribers, Anghami has partnered with 47 telcos across MENA, facilitating customer acquisition and subscription payment, in addition to establishing relationships with major film studios, entertainment giants, and music labels, both regional and international. Headquartered in Abu Dhabi, UAE, Anghami operates in 16 countries across MENA, with offices in Beirut, Dubai, Cairo, and Riyadh.

We believe in data-driven innovation, cross-functional collaboration, and a culture of continuous learning.

Job Summary

We’re looking for a Senior UX Writer to lead UX copy across English, French, and Arabic for Anghami and OSN+, enhancing user experiences through clear, concise, and engaging content.

Key Responsibilities

• Own and lead UX writing across mobile, web, and TV platforms for Anghami and OSN+, aligning with each brand’s tone of voice and guidelines.
• Craft intuitive, effective copy that guides users seamlessly through the app, covering everything from default interface text to subscription and upgrade flows.
• Write and optimize default user journeys to ensure clarity and a smooth experience across all touchpoints.
• Develop and maintain UX copy style guides for both platforms to ensure consistency and reinforce each brand’s identity.
• Collaborate closely with product designers, product managers, and other stakeholders on a variety of initiatives, including:
  • New user journeys
  • Journey optimizations
  • Landing pages
  • SMS, Email, and Push Notifications
• Incorporate feedback and insights to continuously improve copy for clarity, usability, and engagement.

Tasks Overview

• Subscription journey and communications, including emails, push notifications
• Cancellation flow
• Partnerships landing pages (including special offers, redeem)
• Error scenarios
• Grace period journey and communications, including emails, push notifications
• Churn journey communications, including emails and push notifications
• Enhancements on existing journeys and screens (My list, sign up/log in screen, etc.)
• Subscription repricing emails and dialogues
• Soundtrack list revamp
• Update payment method journey
• New shows landing pages (The White Lotus, The Last of Us)
• Restart subscription journey
• Weekly watchlist email guidelines

Requirements

• Proven experience writing UX copy in English and Arabic, with working proficiency in French.
• Strong understanding of UX principles and user behavior.
• Experience working with Figma.
• Familiarity with POEditor is a plus.